Heartland Foods Trade Platform · V3 plan-year build
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RP
Trade Workflow · Step 2

Promotion Planner

The FY2026 promotion book from Telus — 1,187 promotions, 5,117 component lines. Snapshot 2026-08-21; re-imports upsert on promo and line keys.

Source: Telus export · 2026-08-21
Planned trade — FY2026
$52.79M
1,187 promotions · 5,117 lines
Actual spend to date
$15.01M
28.4% of plan consumed at snapshot
Active now
369
49 expiring · 595 expired
Pre-active (upcoming)
174
windows not yet open at snapshot
Trade spend by month — planned vs actual pace
◇ Amounts are spread evenly across each promotion's window (actuals across the elapsed window to 2026-08-21) — a timing approximation until deduction-level data lands.
Top 10 customers by planned trade
10 of 126 customers carrying FY2026 promotions.
1,187 promotions · $52.79M planned · $15.01M actual
PromoCustomerStatusTypeWindowLinesPlannedActualConsumed
WM Splenda 2026 EDLP OI
PRG-1002905
Walmart Stores, Inc. (WAL100)
Direct · US
ActiveEDLP
Off Invoice
2026-01-282026-12-3135$11.92M$00%
12% Marketing COOP SlimFast and HNS
PRG-1003579
Amazon US Vendor Central AMA102 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-31100$4.21M$648K15%
12% Marketing COOP Splenda
PRG-1003587
Amazon US Vendor Central AMA102 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-3093$2.48M$1.96M79%
Walmart 2026 Shopper Marketing Programs All Brands
PRG-1003780
Walmart Stores, Inc. (WAL100)
Direct · US
ActiveShopper Marketing
Retail Non-Working
2026-01-022026-12-3125$2.20M$1.70M77%
WM Slimfast EDLP OI
PRG-1002393
Walmart Stores, Inc. (WAL100)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-3110$2.16M$00%
Loblaws 2026 8% Auto O&A and 1.2% SAA Billback and Store Opening Fees
PRG-1000942
Loblaws, Inc LOB100 (Group)
Wholesaler · Canada
ActiveEDLP
Wholesale Trade
2026-01-012026-12-3151$1.58M$222K14%
Sam's Splenda 2026 EDLP OI
PRG-1003164
Sams Distribution Center 2026
Direct · US
ActiveEDLP
Off Invoice
2026-01-282026-12-314$1.33M$00%
WM Splenda Sweeteners 2026 EDLP OI
PRG-1000347
Walmart Canada Corp WAL10D (Group)
Direct · Canada
ActiveEDLP
Off Invoice
2026-01-012026-12-3013$1.10M$00%
12% Marketing COOP Java House
PRG-1003594
Amazon US Vendor Central AMA102 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-31204$1.08M$96K9%
Post Audit Walmart 2025 Shopper Marketing Charges
PRG-1003899
Walmart Stores, Inc. (WAL100)
Direct · US
ExpiredShopper Marketing
Retail Non-Working
2026-01-012026-01-012$1.00M$799K80%
2026 EDLP
PRG-1002604
HEButt Grocery Co HEB100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-3029$802K$00%
Post Audit Costco 2025 Post Audit
PRG-1003878
COSTCO US COS101 (Group)
Wholesaler · US
ExpiredOther
Wholesale Non-Working
2026-01-012026-01-011$785K$741K94%
Subscribe & Save
PRG-1003591
Amazon US Vendor Central AMA102 (Group)
Direct · US
ActiveShopper Marketing
Retail Non-Working
2026-01-012026-12-306$720K$232K32%
Sam's Splenda 1000ct 2026 Feb TPR $4.0 off
PRG-1003165
Sams Distribution Center 2026
Direct · US
ExpiredTPR
Retail Trade
2026-01-162026-02-261$627K$542K86%
Costco US Splenda 2026 EDLP OI
PRG-1003014
COSTCO US COS101 (Group)
Wholesaler · US
ActiveEDLP
Off Invoice
2026-01-012026-12-312$606K$00%
MARKETING Shopper Marketing Programs 2026
PRG-1003603
Loblaws, Inc LOB100 (Group)
Wholesaler · Canada
ActiveShopper Marketing
Wholesale Non-Working
2026-01-012026-12-3130$561K$2K0%
New Stores & Remodel Fees
PRG-1002689
Dollar General DOL100 (Group)
Direct · US
ActiveDisplay
Retail Trade
2026-01-012026-12-311$500K$256K51%
1% AVS SlimFast and HNS
PRG-1003581
Amazon US Vendor Central AMA102 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-31100$418K$79K19%
Shoprite 2026 July STV Liquid/ NAT Monk Fruit TPR
PRG-1004152
Wakefern WAK100 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-06-252026-07-184$409K$14K3%
Publix Splenda 100ct Bundle BOGO Event June
PRG-1003834
Publix PUB100 (Group)
Direct · US
ExpiredFeature
Retail Trade
2026-05-212026-06-1017$360K$348K97%
Publix Oct Equal, Whole Earth and Swerve BOGO 2026
PRG-1004303
Publix PUB100 (Group)
Direct · US
Pre-ActiveTPR
Retail Trade
2026-09-282026-10-145$343K$00%
Market Basket EDLP
PRG-1001740
Demoulas Market Basket DMB100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-319$330K$00%
Publix Splenda 100ct Bundle BOGO Event April
PRG-1001297
Publix PUB100 (Group)
Direct · US
ExpiredFeature
Retail Trade
2026-03-192026-04-1515$328K$00%
Splenda 1000ct BBM #9 Redemptions & Insertion Fee
PRG-1003962
BJs Wholesale Club BJS100 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-06-082026-07-062$322K$122K38%
Publix Splenda 100ct Bundle BOGO Event July
PRG-1003849
Publix PUB100 (Group)
Direct · US
ExpiredFeature
Retail Trade
2026-06-182026-07-0817$295K$283K96%
Splenda 1000ct BBM #16 Redemptions & Insertion Fees
PRG-1003963
BJs Wholesale Club BJS100 (Group)
Direct · US
Pre-ActiveTPR
Retail Trade
2026-10-122026-11-052$259K$00%
DG Splenda Sweeteners 2026 OI's
PRG-1003130
Dollar General DOL100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-08-032026-12-312$251K$00%
Publix Splenda 100ct Bundle BOGO Event Christmas
PRG-1001291
Publix PUB100 (Group)
Direct · US
Pre-ActiveFeature
Retail Trade
2026-12-032026-12-2315$250K$00%
2026 Kroger Splenda P3 Easter BOGO
PRG-1003077
Kroger Company KRO100 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-03-082026-04-306$235K$12K5%
Publix Splenda 100ct Bundle BOGO Event Nov
PRG-1001300
Publix PUB100 (Group)
Direct · US
Pre-ActiveFeature
Retail Trade
2026-10-212026-10-2911$225K$00%
Publix Splenda 100ct Bundle BOGO Event Aug
PRG-1003850
Publix PUB100 (Group)
Direct · US
ExpiredFeature
Retail Trade
2026-07-232026-08-1217$224K$303K135%
Publix Splenda (Post Audit for 2025 Programs)
PRG-1004012
Publix PUB100 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-01-012026-01-011$222K$222K100%
AWG Splenda Sweeteners 2026 EDLC Billback Discount
PRG-1003641
Associated Wholesale Grocers AWG110 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-3110$221K$104K47%
Publix Splenda 100ct Bundle BOGO Event Oct
PRG-1003768
Publix PUB100 (Group)
Direct · US
Pre-ActiveFeature
Retail Trade
2026-10-012026-10-2011$220K$00%
Publix Splenda 100ct Bundle BOGO Event Sept
PRG-1001293
Publix PUB100 (Group)
Direct · US
Pre-ActiveFeature
Retail Trade
2026-09-102026-09-3011$220K$00%
Sam's Splenda 1000ct 2026 Nov TPR $4 Off Omni
PRG-1003255
Sams Distribution Center 2026
Direct · US
Pre-ActiveTPR
Retail Trade
2026-10-142026-11-241$216K$00%
1% AVS Splenda
PRG-1003589
Amazon US Vendor Central AMA102 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-3093$207K$119K57%
SDM Splenda All SKUs 2026 Billback 8% Auto O&A and 1.2% SAA
PRG-1000585
Shoppers Drug Mart SHO100 (Group)
Direct · Canada
ActiveEDLP
Retail Trade
2026-01-012026-12-3126$202K$50K25%
Meijer Splenda 2026 All In Program OI
PRG-1002834
Meijer Wholesale, Inc. (et.al)
Direct · US
ActiveEDLP
Off Invoice
2026-04-212026-12-3122$200K$00%
Food Lion Splenda 2026 EDLP OI (Updated)
PRG-1003691
Food Lion, LLC (FOO100)
Direct · US
ActiveEDLP
Off Invoice
2026-07-082026-12-3114$185K$00%
Spring Regional TPD $5.00 off NE
PRG-1003435
Costco NothEast
Wholesaler · US
ExpiredTPR
Wholesale Indirect
2026-05-252026-06-291$183K$92K50%
2026 Creamer OIs
PRG-1003133
Dollar Tree Merchandising DOL110 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-06-032026-12-313$182K$00%
AmazonFresh COOP
PRG-1003767
Amazon US Vendor Central AMA102 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-312$171K$20K12%
Bj's Splenda 1000ct 2026 EDLP
PRG-1003013
BJs Wholesale Club BJS100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-311$165K$00%
2026 EDLP Program Smart & Final
PRG-1002809
SMART & FINAL INC (SMA100)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-316$162K$00%
Splenda 1000ct BBM #4 Redemptions & Insertion Fees
PRG-1003961
BJs Wholesale Club BJS100 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-03-012026-04-071$158K$150K94%
DOT OI 2026
PRG-1002185
DOT FOODS - RETAIL (DOT101)
Wholesaler · US
ActiveEDLP
Off Invoice
2026-01-012026-12-3133$156K$00%
Publix 19oz Jars EDLP OI
PRG-1001256
Publix PUB100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-312$156K$00%
March PPC Splenda
PRG-1003623
Amazon US Vendor Central AMA102 (Group)
Direct · US
ExpiredShopper Marketing
Retail Non-Working
2026-03-012026-03-311$150K$149K99%
January PPC Splenda
PRG-1003608
Amazon US Vendor Central AMA102 (Group)
Direct · US
ExpiredShopper Marketing
Retail Non-Working
2026-01-012026-01-311$150K$120K80%
Western Impact Shopper Marketing Programs 2026
PRG-1004294
Western Impact Retail WID101 (Group)
Wholesaler · Canada
ActiveShopper Marketing
Wholesale Non-Working
2026-01-012026-12-3115$150K$40K27%
February PPC Splenda
PRG-1003622
Amazon US Vendor Central AMA102 (Group)
Direct · US
ExpiredShopper Marketing
Retail Non-Working
2026-02-012026-02-281$149K$187K125%
2026 Kroger Splenda P5 BOGO
PRG-1003952
Kroger Company KRO100 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-05-012026-05-286$147K$16K11%
Spring Regional TPD $5.00 off SE
PRG-1003437
Costco SouthEast
Wholesaler · US
ExpiredTPR
Wholesale Indirect
2026-05-122026-06-211$144K$27K19%
Loblaws Splenda 2026 EDLP OI
PRG-1000944
Loblaws, Inc LOB100 (Group)
Wholesaler · Canada
ActiveEDLP
Off Invoice
2026-01-012026-12-3110$130K$00%
Sweetener VIP 2H
PRG-1001789
Ahold AHL100 (Group)
Wholesaler · US
ActiveTPR
Wholesale Trade
2026-07-012026-12-3113$125K$27K22%
Sweetener VIP 1H
PRG-1001788
Ahold AHL100 (Group)
Wholesaler · US
ExpiredEDLP
Wholesale Trade
2026-01-012026-06-3013$125K$94K75%
Costco CA Splenda 1000ct MVM 2027 Endcaps EC
PRG-1001726
Canada Costco East Division
Wholesaler · Canada
Pre-ActiveDisplay
Wholesale Indirect
2026-12-152026-12-301$123K$00%
WEIS ALL IN 9.9%
PRG-1001739
Weis Markets, INC WEI100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-3114$121K$00%
Food Lion 9.7oz EDLP OI
PRG-1004014
Food Lion, LLC (FOO100)
Direct · US
ActiveEDLP
Off Invoice
2026-07-082026-12-311$112K$00%
2026 Kroger Splenda P7 BOGO
PRG-1004239
Kroger Company KRO100 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-07-052026-07-256$111K$11K10%
Kroger Stevia 19oz Jar EDLP
PRG-1002829
Kroger Company KRO100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-311$111K$00%
Kroger pick up OI 19oz Jars
PRG-1003128
Kroger Company KRO100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-142026-12-312$110K$00%
Spring Regional TPD $5.00 off Bay Area
PRG-1003368
Costco Bay Area
Wholesaler · US
ExpiredTPR
Wholesale Indirect
2026-05-202026-06-161$109K$89K81%
Spring Regional TPD $5.00 off LA
PRG-1003432
Costco Los Angeles
Wholesaler · US
ExpiredTPR
Wholesale Indirect
2026-05-262026-06-241$106K$66K62%
Wegmans Splenda 100cts + Stevia 9.8oz Jar Christmas TPR
PRG-1001227
Wegmans Food Market WEG100 (Group)
Direct · US
Pre-ActiveTPR
Retail Trade
2026-12-012026-12-313$106K$00%
Costco CA Splenda 1000ct June TPD EAST
PRG-1001727
Canada Costco East Division
Wholesaler · Canada
ExpiredTPR
Wholesale Indirect
2026-05-172026-06-131$105K$81K77%
Hy Vee 2026 ELDP
PRG-1002800
Hy-Vee (HYV100)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-315$105K$00%
1% AVS Java House and Liquid Science
PRG-1003596
Amazon US Vendor Central AMA102 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-31204$100K$9K9%
Food Lion 2026 Shopper Marketing Funds
PRG-1003716
Food Lion, LLC (FOO100)
Direct · US
ActiveShopper Marketing
Retail Non-Working
2026-01-012026-12-314$100K$78K78%
Amazon Canada PPC 2026
PRG-1003722
Amazon CA Vendor Central AMA105 (Group)
Direct · Canada
ActiveShopper Marketing
Retail Non-Working
2026-01-012026-12-311$100K$15K15%
Walmart Splenda 2026 Shopper Marketing Programs
PRG-1003819
Walmart Canada Corp WAL10D (Group)
Direct · Canada
ActiveShopper Marketing
Retail Non-Working
2026-05-082026-12-3113$100K$75K75%
2026 Kroger Comopass Fees
PRG-1003889
Kroger Company KRO100 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-304$100K$50K50%
12% Marketing COOP
PRG-1003745
Amazon CA Vendor Central AMA105 (Group)
Direct · Canada
ActiveEDLP
Retail Trade
2026-01-012026-12-3148$97K$81K84%
Post Audit BJs 2025 Post Audit
PRG-1003881
BJs Wholesale Club BJS100 (Group)
Direct · US
ActiveEDLP
Retail Trade
2026-01-012026-12-311$95K$94K99%
Brookshire Grocery 2026 EDLPs
PRG-1002844
Brookshire Grocery Co. BRO100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-3110$94K$00%
Hannaford Splenda SWT 2026 EDLP
PRG-1001234
Hannaford Retail Services (HAN100)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-3113$93K$00%
Winco 2026 EDLP
PRG-1002790
Winco Foods INC (WCO100)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-313$88K$00%
Publix Splenda Stevia 9.7oz Pouch EDLP OI
PRG-1001257
Publix PUB100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-311$87K$00%
April PPC Splenda
PRG-1003904
Amazon US Vendor Central AMA102 (Group)
Direct · US
ExpiredShopper Marketing
Retail Non-Working
2026-04-012026-04-301$80K$78K97%
2026 Target Digital Accrual
PRG-1003157
Target Corporation (TAR100)
Direct · US
ActiveShopper Marketing
Retail Non-Working
2026-01-182026-12-311$80K$44K55%
Costco Splenda 2026 Dow Program
PRG-1003064
COSTCO US COS101 (Group)
Wholesaler · US
ActiveEDLP
Wholesale Trade
2026-01-012026-12-311$79K$105K133%
Spring Regional TPD $5.00 off Business Center
PRG-1003369
Costco Business Center
Wholesaler · US
ExpiredTPR
Wholesale Indirect
2026-04-302026-05-271$78K$87K111%
2026 50ct Suc OI
PRG-1003138
Family Dollar Inc FAM100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-01-142026-12-311$76K$00%
2026 Kroger Splenda P6 June BOGO
PRG-1003075
Kroger Company KRO100 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-06-072026-06-206$74K$182K246%
June PPC Splenda
PRG-1004207
Amazon US Vendor Central AMA102 (Group)
Direct · US
ExpiredShopper Marketing
Retail Non-Working
2026-06-012026-06-301$70K$00%
Slotting Splenda Sweetened Condensed Milk
PRG-1003177
Food Lion, LLC (FOO100)
Direct · US
ExpiredSlotting
Retail Slotting
2026-01-162026-02-101$70K$70K100%
January PPC SlimFast
PRG-1003625
Amazon US Vendor Central AMA102 (Group)
Direct · US
ExpiredShopper Marketing
Retail Non-Working
2026-01-012026-01-311$70K$61K87%
May PPC Splenda
PRG-1004194
Amazon US Vendor Central AMA102 (Group)
Direct · US
ExpiredShopper Marketing
Retail Non-Working
2026-05-012026-05-311$70K$79K113%
Savemart Splenda Creamers Slotting fees
PRG-1004159
C & S Lathrop (CSW110)
Wholesaler · US
ExpiredSlotting
Retail Slotting
2026-05-142026-05-142$69K$72K104%
HEB Splenda 2026 Shopper Budget
PRG-1003617
HEButt Grocery Co HEB100 (Group)
Direct · US
ActiveShopper Marketing
Retail Non-Working
2026-01-012026-12-311$68K$98K144%
Spring Regional TPD $5.00 off SD
PRG-1003436
Costco San Deigo
Wholesaler · US
ExpiredTPR
Wholesale Indirect
2026-06-222026-07-071$65K$58K88%
WM CA Splenda Infrastructure Fees (1.25% of POS)
PRG-1000957
Walmart Canada Corp WAL10D (Group)
Direct · Canada
ActiveOther
Retail Non-Working
2026-01-012026-12-3113$64K$41K65%
Splenda STV 50ct 2026 OI (updated since Aug)
PRG-1004125
Dollar General DOL100 (Group)
Direct · US
ActiveEDLP
Off Invoice
2026-08-032026-12-311$62K$00%
Costco CA Splenda 1000ct June TPD WEST
PRG-1001737
Canada Costco West Division
Wholesaler · Canada
ExpiredTPR
Wholesale Indirect
2026-05-172026-06-131$61K$60K99%
March PPC SlimFast
PRG-1003629
Amazon US Vendor Central AMA102 (Group)
Direct · US
ExpiredShopper Marketing
Retail Non-Working
2026-03-012026-03-311$61K$53K87%
Shoprite Splenda 100cts 1/2 OFF January CAN CAN
PRG-1001753
Wakefern WAK100 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-01-182026-01-313$60K$54K90%
Splenda NYNY Deal
PRG-1003631
Amazon US Vendor Central AMA102 (Group)
Direct · US
ExpiredTPR
Retail Trade
2026-01-072026-01-1416$59K$53K89%
Food Lion SlimFast 26 EDLPs
PRG-1002867
Food Lion, LLC (FOO100)
Direct · US
ActiveEDLP
Off Invoice
2026-01-012026-12-316$59K$00%
Western Impact Retail Splenda All Skus Trade 16.9%
PRG-1000583
Western Impact Retail WID101 (Group)
Wholesaler · Canada
ActiveTPR
Wholesale Trade
2026-01-012026-12-3118$59K$354K604%