Trade Workflow · Step 1
Base & Lift Lab
NIQ weekly units for SPLENDA at Albertsons Jewel-Osco — actual against NIQ's modelled base, with the Telus promotion windows for this division overlaid. Event windows are shaded; always-on programs are listed below.
Latest 52 weeks · 2025-08-02 → 2026-07-25
Actual — window total
120K
▼ 5.3% vs same weeks YA
SPLENDA · 52 weeks
NIQ modelled base
98K
▼ 3.4% vs same weeks YA
non-promoted expectation
Incremental vs base
+22K
▼ 12.9% vs same weeks YA
+22.4% lift on base
Promotion windows
14
▲ 2.2% NIQ promo wks vs YA
5 events · 9 always-on · NIQ saw promo support in 46 wks
Weekly units — actual vs NIQ base · event windows shaded
Year-ago actualsYear-ago baseBase 2 yrs ago✓ Always-on lanes⤢ Hide seasonality
◇ Amber bands are Telus event windows (≤ 12 weeks); the blue lanes underneath are the always-on programs (EDLP etc.), one per program, showing exactly when each runs and when it doesn't. Dots on the actual line mark weeks where NIQ measured promo support on shelf (≥ 10 %ACV).
Seasonality index
Albertsons Jewel-Osco · SPLENDA◇ Average weekly base (promo-stripped) units per month ÷ the overall weekly average — 1.00 is an average month. The bold line is the full-history engine curve; thin lines are each year's own read.
Key insights — what might move the plan
measured shifts, latest 8 weeks vs the same weeks a year ago · ranked by base-volume impact
⊖ Hide insights
▲
Promo support up: 13 promoted weeks in the last 13 vs 9 a year agoPromo support
More measured shelf support than last year — expect actuals to run ahead of base in these weeks.
▼
Base volume down 65% on SPLN 80 SRVG STV ZR CLR LQD SWTN BTL 1.68…Volume
Adjust in Plan 2027 →~77 → ~27 base units/wk (latest 8 wks vs same wks YA) with no distribution or price move to explain it. The projection inherits this level — a trend adjustment in the plan view corrects it if you know better.
▼
Base volume down 44% on SPLN STV FRM 50 SRVG DXTR GRNL ZR CLR SWT…Volume
Adjust in Plan 2027 →~109 → ~61 base units/wk (latest 8 wks vs same wks YA) with no distribution or price move to explain it. The projection inherits this level — a trend adjustment in the plan view corrects it if you know better.
▲
Base volume up 63% on SPLN ZR 200 SRVG SCRL LQD SWTN BTL 3.38 F…Volume
Adjust in Plan 2027 →~43 → ~70 base units/wk (latest 8 wks vs same wks YA) with no distribution or price move to explain it. The projection inherits this level — a trend adjustment in the plan view corrects it if you know better.
▼
Base price up 10% on SPLN MLTD SCRL ZR CLR GRNL 275 SRVG SWTN …Base price
Adjust in Plan 2027 →Measured base price moved $9.97 → $10.95 (latest 8 wks vs YA), with base volume -15% over the same comparison. The volume response is showing — check the elasticity assumption in the plan.
▼
Distribution dropped on SPLN STV FRM 100 SRVG GRNL ZR CLR SWTN EN…Distribution
Adjust in Plan 2027 →%ACV fell 39 → 26 (latest 8 wks vs same wks YA); base is running -27% vs YA. The plan projection carries this run-rate forward — volume stays down unless distribution recovers; consider a distribution adjustment.
◇ Flags: distribution moves ≥ 10 %ACV pts, base-price moves ≥ 3%, unexplained base-volume breaks ≥ 20%, promo-support swings ≥ 4 weeks, dated list-price changes near the data edge, and items with year-ago volume but nothing measured in 6 weeks. Small items stay quiet. Showing the top 6 of 8 by impact.
Lift engine — depth vs unit lift · SPLENDA
Albertsons Jewel-Osco · measured promoted weeks ⓘ
⊖ Hide lift engine
✦ β = 3.9 — each 1% of price depth ≈ +3.9% unit lift in promoted weeks · R² 0.87 · 112 promo weeks (full history). Depth and lift are measured per week from the NIQ feed — promoted vs base price, units vs base units — never inferred.
Predict a lift for the planner
lift = β × depth × tactic multiplierDiscount depth %
Tactic
+78%
unit lift in promoted weeks · β 3.9 × 20% depth × 1 Feature (default multiplier)
✦ Weekly unit lift while promoted — window-level lift in the planner depends on how many weeks of the window run promoted. Multipliers marked with reads are measured from this selection's own promoted weeks (β per tactic ÷ β); the rest are industry defaults until that tactic runs.
| Nielsen measure | Status | Unlocks |
|---|---|---|
| $ / Units / Base $ / Base Units | ✓ in feed | Base, depth, unit lift |
| Base price per unit | ✓ in feed | Depth measured rather than inferred |
| TDP · %ACV distribution | ✓ in feed | Distribution vs promo effects |
| Feature / Display / F&D / TPR breakouts | ✓ in feed | True lift by tactic — measured multipliers |
| EQ volume | ✓ in feed | Cross-pack comparisons |
Promotion windows on this trendAlbertsons Jewel-Osco · SPLENDA · $124K planned in scope
| Promotion | Customer | Status | Type | Window | Weeks | Pred. lift | Actual lift | Planned $ | Actual $ |
|---|---|---|---|---|---|---|---|---|---|
| Jewel Splenda Stevia 19oz Jar EDLP OI PRG-1001280 · always-on | Jewel (JWL100) | Active | EDLP | 2026-01-01 → 2026-12-31 | 52 | +24% | +26% ⏳ | $6K | $0 |
| Jewel Splenda Suc 100ml Liquid EDLP OI PRG-1001281 · always-on | Jewel (JWL100) | Active | EDLP | 2026-01-01 → 2026-12-31 | 52 | +24% | +26% ⏳ | $7K | $0 |
| Jewel Splenda Suc 100ct EDLP OI PRG-1001282 · always-on | Jewel (JWL100) | Active | EDLP | 2026-01-01 → 2026-12-31 | 52 | +24% | +26% ⏳ | $19K | $0 |
| Jewel Splenda Stevia 9.7oz Pouch EDLP OI PRG-1001283 · always-on | Jewel (JWL100) | Active | EDLP | 2026-01-01 → 2026-12-31 | 52 | +24% | +26% ⏳ | $6K | $0 |
| Jewel Splenda Suc 200ct EDLP OI PRG-1001284 · always-on | Jewel (JWL100) | Active | EDLP | 2026-01-01 → 2026-12-31 | 52 | +24% | +26% ⏳ | $30K | $0 |
| Jewel Splenda Stevia 200ct EDLP OI PRG-1001285 · always-on | Jewel (JWL100) | Expired | EDLP | 2026-01-01 → 2026-04-15 | 15 | +25% | +22% | $6K | $0 |
| Jewel January J4Us Digital Coupons Natural Items PRG-1003656 · event | Jewel (JWL100) | Expired | TPR | 2026-01-01 → 2026-01-20 | 3 | +27% | +25% | $4K | $4K |
| AMP Fees 0.65% PRG-1003675 · always-on | Safeway, Inc. (SAF100)corporate | Active | EDLP | 2026-01-01 → 2026-12-31 | 52 | +24% | +26% ⏳ | $2K | $0 |
| Jewel SIGNAGE FEES PRG-1003190 · always-on | Jewel (JWL100) | Active | Shopper Marketing | 2026-01-20 → 2026-12-31 | 49 | +24% | +27% ⏳ | $6K | $1K |
| Jewel AMP FEES .65% PRG-1003194 · always-on | Jewel (JWL100) | Active | Other | 2026-01-20 → 2026-12-31 | 49 | +24% | +27% ⏳ | $4K | $2K |
| Jewel Splenda 200ct Bundle BOGO February PRG-1001744 · event | Jewel (JWL100) | Expired | TPR | 2026-01-21 → 2026-02-10 | 3 | +35% | +30% | $13K | $7K |
| Safeway Post Audit 2025 PRG-1003969 · event | Safeway, Inc. (SAF100)corporate | Expired | TPR | 2026-01-31 → 2026-01-31 | 0 | +20% | +9% | $10K | $4K |
| Jewel Splenda 100ct Bundle BOGO May PRG-1001746 · event | Jewel (JWL100) | Expired | TPR | 2026-05-13 → 2026-06-02 | 3 | +65% | +27% | $6K | $658 |
| Jewel Splenda 100ct Bundle 2wk TPR July 4th PRG-1001748 · event | Jewel (JWL100) | Expired | TPR | 2026-06-10 → 2026-07-07 | 4 | +29% | +44% | $5K | $0 |